Is CXL the Best Platform to Learn Digital Marketing?

By Lilyanne Rice - On Oct 10, 2024

Are you looking forward to growing your marketing skills and implementing an iterative development strategy for businesses? CXL is here for you. With digital marketing education, the CXL online learning platform often stands out as one of the best choices.

What’s CXL, and Who is It Suitable for?

CXL is the go-to platform for people looking forward to improving their skills in digital marketing. This platform offers numerous mini-degrees and video courses that are meant to cover specific topics related to Internet marketing. This online platform has a huge library to help everyone run growth experiments, scale their growth program, and optimize their best channels effectively.

In addition, courses on this platform are taught by industry experts, giving a distinct learning experience. This makes it suitable for different professionals, from interns to CEOs.

Why Choose CXL As a Learning Platform?

The main reason professionals work with CXL is its focus on actionable and in-depth knowledge. Each course on this platform is made to offer real-world skills that are directly applied at the workplace.

Unlike several other online learning platforms, CXL emphasizes measurable results and data-driven marketing strategies. Moreover, CXL prides itself on actionable content taught by industry practitioners. All their courses cover a wider market discipline, including conversion optimization, digital analytics, pricing strategies, and growth marketing.

Their main goal is to assist you be a T-shaped marketer. That is a person with a wide knowledge of many marketing areas, but deep skills in a few key sections. Whether you’re a seasoned professional or a beginner looking to up your marketing skills, this learning platform offers a structured and in-depth approach to learning that promises real-world applications.

What’s in CXL?

CXL’s offering is huge, and it’s broken down into the following main categories:

1. Minidegrees and Courses

CXL has over 100+ individual courses with topics like conversion rate optimization (CRO), digital analytics, marketing automation, etc. However, the real value is in their Minidegrees—structured learning paths covering a particular field in depth.

Main Minidegrees include:

Growth Marketing Minidegree: This includes how to run a scalable growth campaign at various verticals and channels.
Conversion Optimization Minidegree: Here you’ll gain skills on how to boost conversions using user research, psychology, and testing.
Digital Analytics Minidegree: This area includes data collection, analysis, and making data-driven decisions.

All these Minidegrees are equivalent to specializing in that particular field of marketing. You’ll have access to the whole suite of courses which guides you step by step. This makes it easier to go through for both novices and experts.

2. Live Training Sessions

Live Training Sessions is another CXL feature. Every month, experts in various fields host live webinars, answering questions, and giving insights on real-time topics. If you learn better with real-time interaction and feedback, live training sessions are a huge plus.

3. Community and Expert Access

CXL also includes access to an exclusive community of fellow growth experts, marketers, and learners. Here, you’ll get advice on different challenges as you network with other like-minded professionals. Furthermore, you’ll also have the opportunity to ask instructors questions directly.

What a lesson is like

A standard course at this platform is mainly made up of video content, and they are led by experts in their field of study. In addition, there are downloadable resources, final exams, and assignments that grant you access to a certificate of completion.

How Much Does It Cost?

CXL comes with three different pricing plans to suit various needs. These include

Monthly All-Access is $199 per month, no savings.
Quarterly All-Access is $121 per month, billed at $363 after every three months, giving a discount of 35%.
Annual All-Access: $86 per month and $1,032 when billed per year.

In all-access plans, customers get:

Earn certificates and be able to add them to LinkedIn.
Full course transcripts
Access to more than 120 online courses.
Thousands of resources and playbooks.
Progress tracking and road mapping
All minidegrees
Premium user support
Easily add or remove seats

Pros

There are top quality instructors, handpicked by this platform based on the professional digital marketers that are keen to learn from
Updated courses that concentrate on what’s hot in digital marketing
Descriptive course outline to ensure you’re making the appropriate choice
CXL’s Minidegrees are made to take learners from A to Z in a given topic area. They are designed to offer Structured Learning Paths which ensures you’re building a strong foundation and layering skills logically.
Learning shouldn’t happen in isolation. It’s best when you are interacting with others. This learning platform has a community platform for Professionals where you can share experiences or ask questions. Moreover, this is an excellent networking tool to enhance your career.

Cons

Time Commitment. Minidegrees need serious time investment. Thus, you’ll need more hours in a week over a period of months to get through the course content and complete the exercises.
CXL’s subscription pricing is higher. This makes it suitable for serious marketers who are upskilling or those supported by their companies.

Is CXL worth the Investment?

For a professional digital marketer, this is the best learning platform for you to improve your skills. There are several courses that are focused on valuable skills in digital marketing and delivered by top practitioners. Thus, their price tag is worth the value.

Some companies that train their teams at CXL include Spotify, Microsoft, Google, Philips, Semrush, Meta, Supermetrics, Gartner, Decathlon, Ford, Apollo.io, etc.

In addition, this learning platform has been in operation since 2011, and Peep Laja, the founder, was voted as one of the most influential conversion rate optimization experts around the world! There are several positive customer reviews confirming the best and most educative courses available on CXL.

Conclusion

Upon completing the Minidgree program course, learners earn an official CXL Digital Marketing Minidgree Certificate as proof of their achievement. Moreover, CXL is approved to be among the industry-leading qualifications by employers worldwide, and it’s also an official qualification on LinkedIn which can be included in your profile. Therefore, whether you’re looking to improve your career, enhance your skills, or be updated in the ever-evolving field of digital marketing, CXL offers the knowledge and tools you require.