Luxury Items: Three Ws Worth the Investment

Retail therapy, while unwise in many circumstances, is an undeniable therapeutic practice. In today’s costly world, the buying of precious things can be much more than an ill-advised cure; it can be an active form of shrewd investment. Much in the way that shares and investment funds accrue value, so too can tangible investments in luxury items. There are three in particular that are worth the investment – and all share the letter W.


When thinking about luxury items as collectibles, or even stores of value, thought often first turns to jewellery. We’ll be touching on this phenomenon shortly, but there is a vitally important form of luxury item which is often overlooked for its perceived impermanence: wine.

Wines are immensely valuable things, and can be so regardless of their age or provenance. Of course, both are crucial to the value of many wines, particularly those from certain vineyards in old-world regions like France and Italy. This is not a prescriptive rule, though; there are highly valuable vintages from new-world vineyards too, which can only appreciate in value with age.


Another vital consideration with regard to investment pieces comes in the form of the timepiece. Watches are an accessible entry-point into investment ownership, with many popular brands providing familiar faces with which to grow in the space. Working watches with a provable history do much more than keep their value; they can appreciate in value over time, providing much in the way of returns.


Back to the world of drinkables, we come now to whisky – the highlands’ ‘eau de vie’, the substance said to restore life to the most condemned of souls. Whisky is a formidable spirit in its own right, let alone with regard to the traditions that hold it in high esteem across the land. Whisky-making is, necessarily, a process that involves a great deal of time – hence the incredible number of English gin-makers hoping at one point to reveal their secret whisky-agings sequestered in quiet cellars.

Value is rightly apportioned to whisky-makers with serious pedigree – a fact that remains true for bourbon-makers across the pond that dare to spell it ‘whiskey’. Certain distilleries carry more weight than others, while certain ages of whisky carry a great level more import. The specifics of whisky-trading are deserving of their own fourteen-thousand-word expose, but suffice to say that the right whisky can be worth far more than its on-the-tongue taste.

These ‘w’s, of course, represent an abject minimum of the luxury item trading landscape, where a wide array of object d’art retains vast levels of value over the time they colour and age. What to keep is a question as old as time, and one that none of us get much better at answering; so, what will you be keeping?