How To Start An Online Gaming?
Have you always dreamed of starting a non GamStop casino? Starting a casino now requires less than ever before. You do not need many millions in capital to enter the market. What you need is a partner.
In this article, we will explain to you how you can open a so-called ‘white label casino’. This is what makes it possible for you to start without a huge amount of capital. We look at the advantages and disadvantages of going for such a solution, and how you can start your own online casino.
If you are new to the industry, you may want to familiarize yourself with the market. If you have no experience here, or have been part of a similar project in the past, it may be a good idea to start by creating an affiliate page. An affiliate site is often a website that recommends different non GamStop casinos, helps casino players find bonuses and the like. Starting such a page will give you good insight into what players are looking for, how the competition is doing, and what it takes to survive in the market. It can also be a good source of income, where you can earn between 20 and 50% of what the casinos profit from the players you refer.
What Is ‘White Label’?
White label simply means that you put your brand on a ready-made product. This form of business has grown tremendously in popularity in China in recent years. In the past, many companies from the country tried to sell their products under their own brands, but struggled to appeal to customers in the American and European markets. Instead, they started selling ready-made products to various companies, where they offered to put the company’s brand on the product. In that way, for example, European companies, who knew what the customers wanted, could sell products without having to develop and produce them themselves.
White label in the casino industry works in the same way. There are different providers that offer a complete package for a new casino, which includes a license to operate, servers, game software, payment solutions, as well as technical and legal customer service. As a partner, you will be responsible for the operation of the casino, under your own domain and company name, with a unique design.
Examples of collaboration partners
- SkillOnNet
- SoftSwiss
- SoftGamings
- EveryMatrix
Expenses for a White Label Casino Without GamStop
There are various partners you can work with. These can be anything from free to costing some €100,000. In addition to a start-up cost, the provider will of course take a percentage of the income for your company. After all, they are responsible for all the solutions for the casino, apart from the actual operation and marketing. This percentage can vary from 20, and all the way up to 60 percent. It may sound like a lot, but you can always decide to go for another solution when your first casino has become a success and you are making good money.
Advantages of Choosing a White Label Casino
1. Small Expenses
The first advantage of choosing a white label platform is of course that it is much cheaper. It is not only cheaper in the start-up itself, it will be a much more affordable solution until you build up a large customer base.
2. Play at the Top-shelf Casinos
When you start a new casino, the number of game developers you can work with is limited. It is both expensive and time-consuming to negotiate a number of contracts. With white label, these are in the box from day one. Your players will be able to enjoy games from a variety of game developers, with some of the most popular games on the market available.
3. You Can Launch Your Casino Fast
Almost all the work for the start-up has been done up front. This allows you to launch quickly, perhaps already within a couple of months. In comparison, it often takes a minimum of 6 months before you even get an approved license if you start on your own.
4. Customer Service
You get access to the partner’s customer service, and do not need to hire, manage or train new employees to help your players.
5. Less Risk
It is not just by reducing the start-up costs that the risk is reduced. You also don’t have to worry about a player running away with a big jackpot. In most contracts, it is stated that large profits are paid out by the partner.
Disadvantages of Choosing a White Label Casino Without GamStop
There are of course some disadvantages to starting up a white label casino without GamStop. By entering into such a contract, you will be dependent on the parent company, which decides which games, payment systems and other products you have access to. Often this is only positive at the beginning of the collaboration. Later, it may be better to acquire your own systems, collaborate directly with the providers of payment solutions and games, and be responsible for your own customer service.
Although it has its disadvantages, the white label solution will be for you who do not have many millions in capital to start your own non GamStop casino. It will be a step on the way. Because if you manage to build up a good customer base under such a contract, you will have the potential to do the same when you start from scratch.
