A Complete Guide on Customizing Beard Oil Boxes

When it comes to taking over your competition on retail shelves, the role of customization can’t be ignored. If you are also struggling with these issues with your beard oil items, custom beard oil boxes can lend you a hand. These are not just typical custom skin care boxes with logo; they are adaptable boxes, designed to spotlight your items. Learn about various perks of customization and how you can tailor your packaging to bring more buyer engagement. Let’s have a look.

Importance of Customization

Customization is defined as modifying your boxes in a way that fits the needs of your brand, product, and target audience. This technique has been used on a large scale by various packaging companies with the sole purpose of engaging buyers and bringing in more sales. Before we look at the various ways of customization, let’s quickly go through its perks:

1. Marketing Tool

The ultimate benefit of customization is that it can market your brand to your potential customers. You can create tailored designs, sizes, and styles that can fit your products as well as the target audience. Further, you can place bespoke messages and branding on them to educate your buyers about your products.

2. High Sales

Another benefit is that you can get high sales with custom beard oil boxes. When your packaging is as per the tailoring of the customer, he will be more satisfied with receiving the beard oil products. This satisfaction will directly translate into the repetition of businesses and brand recall. The following are the factors that will lead to high sales due to customization:

• A high recognized value of your items in the eyes of the buyers,
• A fostered and strong relationship with the client will improve the client’s loyalty,
• An attractive packaging due to customization will uplift the buyer’s engagement,

3. Versatility

A versatile packaging box is the need of every brand. Since there exist countless items, each one of them can’t be placed in the same type of box, raising the need for flexible packaging. Luckily, custom beard oil boxes can fulfill this role quite effectively.

They can be modified in any shape and size, allowing them to pack any item. The benefit of such packaging is that it can easily meet the needs of your products and the target audience. One nuanced perk of having versatile packaging is that it allows brands to scale without much worry. For instance, if they are looking to add a new type of beard oil, flexible boxes make it easy to adjust the product in the lineup.

4. Product Protection

The main role of any packaging is to protect your products. Similarly, beard oil boxes secure items during transit, on shelves, as well as during rough handling. The cash-in of customization is that you can double this protection part. For instance, you can use durable final touches such as coating and lamination that will protect your boxes from smudges and fingerprints, as well as minor scratches.

Additionally, tailoring also allows you to create custom inserts, which are designed to fit the product dimensions. This will reduce the movements during transit, giving you ultimate security for fragile or oddly shaped items. The use of lids and secure closures also enhances safekeeping, as they don’t let particles like dust enter the packaging.

5. Brand Differentiation

Brand differentiation is the by-product of customization. Tailoring makes your boxes different from others. In a rack, full of similar boxes, an unorthodox box will appeal to the masses compared to others. This will differentiate your brand and give you bespoke recognition. You can also utilize the power of storytelling to create a distinction. This can be gained via unique narratives, unusual design elements, or even QR code linking to digital content.

Design Considerations for Customization of Beard Oil Boxes

Now, as we have looked at the gains of customization and how it serves your brand, let’s explore the strategies to use it for your brand. The following are the points that you should consider while designing your beard oil boxes:

Material Selection

In any type of box, your primary focus should be the material. A range of material options exist, and you can choose any of them as per your needs. For instance, cardboard is the most commonly used option. This material is both affordable and versatile. Further, it also offers a wide range of customization. However, cardboard can be bulky and can increase the overall weight.

Alternatively, you can go with a paperboard. This is a relatively lightweight option and also brings flexibility to your brand. But this material is not as durable as that of cardboard and is also a bit costly, owing to its intricate build. Another choice is Kraft stock. Its salient perk is that it is more eco-friendly and also affordable. Further, this material is also quite green in nature and can be used to give a sustainable touch to your brand. Just mind that Kraft is not very moisture-resistant and can hurt the essence of the product during transit.

Printing

Once you have your design in your hand, the next process is to transfer it to your boxes. With the help of printing, you can effectively perform this step. This customization technique also has various types, mentioned below:

Digital printing: Get digital printing if you are interested in imprinting a small batch with less than 500 boxes. This type is quite effective, as it produces quick and sharp outputs. Further, it is affordable and can be used for most types of material options.

Offset printing: Leverage offset printing if your aim is durable and strong color production. This type gives one of the most accurate results in the PMS scheme. If you have a particular color combination in mind and want to have an exact replica, you should go with offset printing. However, this type could be costly; therefore, it is only preferred for the printing of large batches of 1000+ boxes.

Screen printing: Another type is screen printing. This is the comparatively traditional method and uses a screen and mesh to produce the prints. The colors are either directly put on the boxes or are burned on a screen and then replicated. The cons of screen printing are that it is not cost-friendly and also takes a long time in the printing process.

Final Touches

Also called the post-printing process, final touches serve dual benefits:

• Protects the boxes and uplifts the overall durability;
• Enhances the look of the boxes;

To avail of the above benefits, use the help of the following touches:

Coating: The most commonly used final touch in beard oil packaging boxes is coating. It involves the spraying of a liquid layer over the surface, letting it dry for a final design. The pro of coating is that it appeals to the masses and engages the buyers. Gloss coating is used to give a shiny appearance; matte coating makes your boxes dull in appearance; and soft-touch coating is suitable to elevate the tactile experience of the buyer.

Lamination: This type is the most durable in terms of strength. It involves the wrapping of a single plastic film over the packaging, yielding a shiny yet professional look. However, lamination can compromise the eco-friendly aspect of your brand due to the plastic touch.

Specialty touches: Special finishes such as embossing and debossing can also be used to give attractive final touches. They produce raised or regressed patterns on your boxes. This encourages your buyers to engage with your box tactically, creating more sales opportunities.

If you are looking to customize your custom beard oil packaging boxes, avail the services of CPP Boxes. We offer free design support so that discerning brands can uplift their packaging without hurting their pockets. Further, we also offer complimentary shipping and chargeless die and plate modeling. Contact us now to avail up to 30% off your custom packaging.