Choosing The Right Azure Reseller Program: Compare Different Azure Reseller Programs

As businesses increasingly adopt cloud-based solutions to meet their evolving IT needs, Microsoft Azure has emerged as a leading player in the cloud computing market. Azure offers a wide range of services, from infrastructure to platform and software-as-a-service, making it a versatile choice for organizations of all sizes. However, many businesses seek the expertise of Azure resellers and consultancies to navigate the complexities of Azure services effectively. In this article, we will explore and compare different Azure reseller programs, focusing on key aspects such as partner benefits, program requirements, and the support offered by Azure consultancy services.

Microsoft Azure Reseller Programs

Microsoft Azure offers several reseller programs to cater to the diverse needs of its partners. These programs vary in their requirements, benefits, and resources, allowing organizations to choose the one that aligns best with their goals and capabilities.

1. Microsoft Partner Network (MPN)

The Microsoft Partner Network is the primary entry point for organizations looking to become Azure resellers. MPN offers three core membership levels: Action Pack, Silver, and Gold. Each level comes with its own set of benefits and requirements.

Action Pack: This entry-level membership provides access to internal use licenses, technical support, and Azure credits for development and testing purposes. It is an excellent starting point for small businesses and emerging consultancies looking to build their Azure expertise.

Silver: Achieving Silver competency in the Cloud Platform category demonstrates a higher level of expertise in Azure. Partners at this level gain additional benefits, including increased Azure credits, priority support, and marketing resources.

Gold: The Gold competency represents the highest level of Azure expertise within the MPN. Partners at this level receive the most extensive benefits, including unlimited Azure technical support, co-selling opportunities with Microsoft, and advanced training resources.

2. Azure Expert Managed Service Provider (MSP) Program

The Azure Expert MSP program is designed for consultancies and managed service providers that specialize in Azure solutions. To qualify, organizations must meet stringent technical and business performance criteria.


Recognition as an Azure Expert MSP, signifying the highest level of Azure expertise.

Access to Azure Well-Architected Review and remediation support.

Joint business planning and go-to-market support.


Strict qualification criteria, including technical assessments and customer references.

Azure Consultancy Services

While Azure reseller programs provide a structured framework for partnering with Microsoft, Azure consultancy services offer specialized expertise in Azure implementation, optimization, and management. These services play a crucial role in helping organizations make the most of their Azure investments. Here, we’ll compare the key attributes of Azure consultancy services.

1. Azure Consultancy Expertise

Azure consultancy services come in various forms, from independent consultants and boutique firms to large global consultancies. The choice of consultancy depends on the specific needs of the organization. Independent consultants often provide personalized attention, while larger firms may offer a broader range of services.

Tailored solutions and personalized attention from independent consultants.

Diverse capabilities and resources from larger consultancy firms.


Smaller consultancies may have limited capacity, while larger firms may have higher fees.

2. Services Offered

Azure consultancy services cover a wide spectrum of offerings, including:

Azure Migration: Assistance in migrating on-premises infrastructure and applications to Azure.

Azure Optimization: Continuous monitoring and optimization of Azure resources to maximize cost-efficiency.

Azure Security: Implementing security best practices and compliance measures within Azure environments.

Azure DevOps: Streamlining development and deployment processes using Azure DevOps services.

Azure Managed Services: Ongoing management and support for Azure environments, including 24/7 monitoring and incident response.


Specialized expertise tailored to specific Azure needs.

Flexibility to choose services based on the organization’s priorities.


Cost varies depending on the scope and duration of services.

3. Cost and ROI

The cost of engaging Azure consultancy services can vary significantly based on the services required, the complexity of the Azure environment, and the duration of the engagement. However, organizations should view consultancy services as an investment rather than an expense. A well-executed Azure consultancy engagement can lead to significant cost savings, improved performance, and enhanced security.


Potential for significant ROI through cost savings and performance improvements.

Expert guidance can prevent costly mistakes in Azure implementation.


Upfront consultancy costs may deter some organizations.

4. Vendor Neutrality

When selecting an Azure consultancy, organizations should consider whether the consultancy is vendor-neutral or tied to specific technology providers. Vendor-neutral consultancies offer unbiased recommendations, helping organizations choose the best solutions for their needs.


Unbiased recommendations that prioritize the organization’s interests.

Greater flexibility in selecting Azure services and solutions.


Some consultancies may have partnerships or affiliations with specific vendors.


Choosing the right Azure consultancy services is a critical decision for organizations embarking on their cloud journey with Microsoft Azure. Microsoft’s Partner Network offers a structured path with various competency levels to suit the expertise and objectives of partners. On the other hand, Azure consultancy services provide specialized expertise and guidance, helping organizations optimize their Azure investments.

Ultimately, the choice between Azure reseller programs and consultancy services depends on an organization’s specific needs and goals. Smaller organizations and emerging consultancies may find value in starting with the Microsoft Partner Network to build their Azure expertise gradually. Larger enterprises with complex Azure environments may benefit from engaging specialized Azure consultancy services to ensure a seamless and cost-effective transition to the cloud.

In summary, the decision should be guided by careful consideration of the organization’s size, expertise, budget, and the scope of its Azure initiatives. By making informed choices, businesses can leverage Azure to its fullest potential, driving innovation and growth in an increasingly digital world